I created this 3D product animation for CMD Ltd to showcase Miro, a dynamic monitor arm designed for contemporary workplace environments.
The animation was developed to communicate both the external design of the product and the engineering behind its movement. Alongside clean product shots and controlled animation, a cutaway sequence reveals the internal mechanism, helping viewers understand how the monitor arm functions beneath its outer casing.
Miro is designed to provide precise and effortless adjustment of flat and curved screens. Its synchronised upper and lower arms allow the monitor to move vertically while maintaining a compact desk footprint.
The animation presents the monitor arm from a range of angles, demonstrating its form, movement and adjustability. This makes the product easier to understand than it would be through static imagery alone and provides CMD with clear visual content for product presentation and marketing.
One of the central elements of the project was the internal cutaway.
By temporarily removing part of the outer casing, the animation reveals the mechanism responsible for the arm’s movement. This helps communicate the relationship between the product’s engineering, functionality and user experience without overwhelming the viewer with unnecessary technical detail.
The animation demonstrates:
This project demonstrates how 3D product animation can present both the appearance and operation of an engineered product within a single piece of visual content.
Cutaways, sectional views and controlled camera movement are particularly effective for products whose most important features cannot easily be communicated through photography or live-action footage.
If you have a product or internal mechanism that needs to be explained clearly, please get in touch to discuss your project.
